NOWON

Nowon’s burger has become a New York favourite by daring to be different. At its core is a double-patty blend of dry-aged beef, layered with American cheese, kimchi, and gochujang mayo, all hugged by a toasted bun. The result is a burger that fuses classic Americana with bold Korean flavours, creating something familiar yet excitingly new. Juicy, spicy, and umami-rich, it’s a burger that lingers long after the last bite.

The Experience
Founded by chef Jae Lee, Nowon brings the vibrancy of Korean-American culture into the heart of the East Village. The restaurant is buzzing and intimate, with walls adorned in pop-culture references and music setting an energetic tone. Service is warm and personal, reflecting the community spirit that defines the space. Beyond the burger, the menu celebrates inventive comfort food, but it’s the burger that has drawn a loyal following and cemented Nowon’s reputation citywide.

The Verdict
Nowon has carved out a unique place in New York’s burger scene by blending tradition with innovation. With its distinctive flavours, creative spirit and a dining room full of energy, it offers an experience that is unmistakably New York yet rooted in Korean soul. For those chasing a burger with personality and punch, Nowon is not to be missed.