BORN & BRED

Born & Bred – Seoul’s Pinnacle of Hanwoo Excellence

Situated near Seoul’s Majang Meat Market, Born & Bred stands as a testament to Korea’s rich beef heritage. Founded by Jeong Sang-won, a third-generation butcher, the restaurant offers a multi-tiered dining experience that celebrates the nuances of premium Hanwoo beef.

Culinary Leadership

Jeong Sang-won’s deep-rooted connection to the Majang Meat Market, where his father still operates a butcher shop, informs his meticulous approach to beef selection and preparation. His philosophy emphasises the use of female cattle aged between six and seven years, believing this age yields a deeper, more complex flavour.

Signature Dishes

At the heart of Born & Bred is its basement-level speakeasy, offering an omakase-style tasting menu that showcases a progression of Hanwoo cuts:
• Diamond-Cut Top Blade: Expertly grilled to highlight its marbling and tenderness.
• Just-Seared Sirloin: Paired with pickled mustard seeds to complement the beef’s richness.
• Hanwoo Tataki: Lightly seared and served with truffle soy sauce and yuzu peel, offering a balance of umami and citrus notes.

Each course is thoughtfully curated, providing diners with a comprehensive exploration of Hanwoo’s diverse textures and flavours.

Grilling Technique

Born & Bred employs traditional Korean charcoal grilling methods, using binchotan to achieve precise heat control. This technique imparts a subtle smokiness, enhancing the natural flavours of the beef without overpowering them.

Ambience and Experience

The restaurant’s design exudes sophistication, with leather seating and bronze accents creating an intimate atmosphere reminiscent of a refined gentleman’s club. The basement speakeasy accommodates only seven guests, ensuring personalised service and an immersive dining journey.

Conclusion

Born & Bred offers an unparalleled Hanwoo experience, seamlessly blending traditional butchery expertise with modern culinary artistry. Under Jeong Sang-won’s guidance, the restaurant has earned its place among Asia’s top dining destinations, providing a must-visit experience for meat connoisseurs.